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Some are adorned with cutesy hearts scrawled in Sharpie pen others include names, phone numbers and unquotable messages.īy year’s end, he vows to repurpose their offerings into an art installation of sorts.
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Five months later, his crew claims to have amassed a department store’s worth of undergarments over the course of his arena tour. The frenzy started after a womanflung a white cotton bra at Alejandro during a July show in Elizabeth, N.J. Clad in a black Burberry tee and striped trousers, he perused a box of doughnuts in the green room and explained why he renamed his globetrotting jaunt “The Bra and Panties Tour.” I met Alejandro last month in his hometown of San Juan, Puerto Rico, where he sold out four consecutive nights at the city’s Coliseo de Puerto Rico, which seats 18,500. and gave Alejandro permission to live out his ‘70s roller-boogie dreams in the accompanying music video.Īfter the long pandemic, he said, his rationale was simple: “There aren’t enough artists dancing in the reggaeton world or making R&B music in Spanish. 3 on the Billboard Global 200 chart, went six times platinum in the U.S. But with its crisp, disco-revival beat, “Todo De Ti” rocketed to No. A plug-and-play trap beat was too ambient.Īlejandro needed something with more verve, more sparkle - perhaps a classic sound he first discovered on vinyl, collecting dust in a crate somewhere inside his father’s den. It was then that 28-year-old Rauw Alejandro knew the kind of beat he needed for his song “Todo De Ti,” or “Everything About You.” Dembow, the reggaeton riddim that’s become a staple of the Latin pop charts, was too lax. It started with a computerized bassline on his laptop.